51Fifty Foundation Digital Flyer

Project Overview

The 51fifty Foundation was preparing for its upcoming award show—a celebration of excellence and elegance in their community featuring local performance artists and honorees. They wanted a professional digital flyer to capture the sophistication of the event while showcasing featured performers.

Although the foundation initially attempted to design a flyer in-house, the results didn’t reflect their vision. That’s when they turned to Done With Dots to refine their idea into a polished, professional design that could be shared digitally across platforms.

Project Deliverables

• Consultation to identify design needs and confirm a digital-only flyer (no print run required)

• Professional 8.5 x 11 event flyer designed to highlight elegance, excellence, and community impact

• Inclusion of featured artist photos for stronger audience connection

• Custom design elements aligned with the event’s theme of celebration and sophistication

Project Process

1. Initial Consultation We began with a discussion to clarify whether the flyer would be digital-only or printed. Once confirmed as a digital flyer, the client shared their original draft as a starting point. This gave us insight into their vision and the elements they wanted to keep, while also highlighting areas for improvement.

2. Design DevelopmentUsing the initial flyer as inspiration, we elevated the design with professional layouts, typography, and visual hierarchy. The client requested that photos of the featured performance artists be included, so we ensured they were integrated seamlessly into the design without overwhelming the overall aesthetic.

3. Client CollaborationWe shared previews and made refinements to align the flyer with the event’s theme of elegance and celebration.

4. Final DeliveryThe final flyer was designed at 8.5 x 11 for versatility across digital platforms (social media, email campaigns, and website promotion).

Results & Conclusion

The result was a visually striking flyer that balanced celebration, sophistication, and community pride. The 51fifty Foundation was thrilled to have a professional design that elevated their event promotion.