Eleanor Roosevelt HS Class of 2005 Social Media Management

Project Overview As the Eleanor Roosevelt High School Class of 2005 approached their 20th anniversary, the planning committee needed a way to connect with classmates, share updates, and drive excitement for their upcoming one-day, 2 events celebration. With no permanent social media presence in place, they sought Done With Dots to create and manage a temporary social media page that would serve as the central hub for announcements, content, and community engagement.

Project Details & Process: The committee’s primary goals were to:

• Build awareness of the anniversary festivities.

• Increase followers and engagement.

• Boost ticket sales to ensure a successful event.

  
  

Done With Dots developed a comprehensive social media strategy that emphasized:

• Consistent branding across posts.

• Fun, engaging content to spark nostalgia.

• Shareable updates and repost-friendly graphics to expand reach.

• Pre- and post-event coverage to maximize engagement.

Through regular posting, strategic hashtags, and interactive content, the page became a lively digital hub where classmates could reconnect and stay informed.

ResultsThe results exceeded expectations:

• Over $5,000 generated in ticket sales within just 60 days.

• A highly successful two-day anniversary celebration with strong attendance.

• A social media page that classmates actively engaged with, boosting community spirit before and after the event.

Testimonial: Committee Member Erica Young shared:“You are running the IG, you are doing a great job! Yes Engagement.”

ConclusionThis project demonstrated how even a temporary social media presence, when paired with a clear strategy, can deliver measurable impact. By combining consistency, creativity, and community-focused content, Done With Dots helped the Class of 2005 bring their milestone celebration to life online—and in person.